Richmond Towers promotes New York Bakery Co

The UK’s biggest bagel brand, New York Bakery Co, has brought in Richmond Towers to raise awareness and educate consumers on the benefits of its baked goods.

Designed to inspire consumers to view bagels as a “tasty addition” to a healthy balanced diet, activity will play out across the national media, as well as through social channels including Instagram, Twitter and Facebook.

Activity for the PR and social campaign has started. The brand has linked up with online health and fitness influencer Joe Wicks.

Karen Revel-Chion, head of marketing at New York Bakery Co, said: “Our brief was to shake up our approach to PR and social with a focus on health in the New Year. Richmond Towers’ creative approach and strategic thinking was exceptional and so far the campaign results have been incredible.

“The great thing about the team at Richmond Towers is that they are highly creative and passionate about what they do, but their approach is rooted in a clear understanding of our commercial goals.”

Nikki Thomson, MD at Richmond Towers, added: “Health can be a bit of a minefield, especially in the New Year – there is so much messaging out there that it can all become like wallpaper to consumers. Our approach is to root our health messaging in a fun and compelling presentation that will inspire the media and consumers.”

Related Posts
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]
Grayling wins Women in Rail comms brief
Grayling has been chosen to deliver a wide-ranging integrated communications brief for Women in Rail, following a four-way pitch. Over the next two years, the agency will [...]
Online GP surgery Push Doctor appoints Hotwire
Europe’s largest online doctor consultation service, Push Doctor, selected Hotwire as its integrated comms agency yesterday, following a six-way pitch. Hotwire will raise [...]
Travel PR wins Cinco Jotas brief
Spanish jamón brand Cinco Jotas has appointed Travel PR to position it as the UK’s best producer of Spanish cured ham. Virginia Webb, associate director, will lead the account [...]