The awards will showcase the best work from Cision’s clients over the past year, all of which have achieved measurable outcomes which enabled organisations to take action based on the results.
Judged by Cision’s in-house panel of experts, the awards recognise best uses of PR measurement in line with the Barcelona Principles, successful integrated campaigns using a variety of media, innovative public/not-for-profit campaigns, and activations which operated in multiple international markets.
Abe Smith, Cision’s EMIA president and one of the award judges, said: “When I agreed to judge the work of our clients, I knew it would be of a tremendous standard, but even then I could not envision just how high that standard would be. It was a pleasure to examine the work of earned media managers who are clearly at the top of their game and understand what it takes to build campaigns which provide real value to their businesses.
“I agonised over selecting the winners from our shortlist, as I know the other judges did as well, because of the fantastic quality of the campaigns. We are very excited to announce the winners at CommsCon!”
The judging panel consisted of Abe Smith, Angie Vaux (VP UK sales), Tom Ritchie (VP GTM EMIA), Sean Lawlor (head of customer services) and Orla Graham (senior client insights manager).
The full Cision Comms Revolutionist Awards shortlist is as follows:
The Best Use of Measurement
• Red Consultancy for Gumtree
• McDonald’s Big Mac 50
• Merlin Entertainments
• Ketchum for Samsung UK
The Best Integrated Campaign
• IKEA – Exeter Store Opening
• IKEA – Flatpack Empire
• Investec – The Investec Derby
The Best NFP Campaign
• Four Communications for Cyber Aware
• Four Communications for Lucy Faithfull Foundation
• National Gallery – Monochrome
The Best International Campaign
• Julius Meinl – World Poetry Day
To help celebrate the fantastic work on display at the Comms Revolutionist Awards, register for your free CommsCon ticket by clicking the button below.
- Pictured (l-r): Angie Vaux, Sean Lawlor, Orla Graham and awards coordinator Luke Williams