Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit.
AMEC Summit 2018
Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona.
Cision celebrated a golden evening at the 2018 AMEC Awards, and took home a combined 12 prizes, including four Gold awards.
Tailoring your pitch and avoiding blanket emails are the best ways to capture a journalist’s attention, CNBC International tech correspondent Arjun Kharpal said at last week’s PR Week’sCrisis Communications Conference.
Talker Tailor Trouble Maker has won a brief to handle all marketing and PR for Burger & Lobster. The agency will be responsible for new food, restaurant launches, in-restaurant events and the brand’s partnership with Deliveroo.
OppoSuits has retained Frank as its UK PR agency following a trial Christmas campaign. Frank will drive brand visibility and engagement for the brand through brand activations, proactive media relations and influencer campaigns.
Huntsworth PR Group has recruited competition lawyer Shanker Singham as a senior adviser to develop its Brexit and trade offering. The group includes Grayling, Citigate Dewe Rogerson and Quiller.
Digital design and UI agency This Place has appointed Daria Gerasimova as UK PR manager to lead its communications and social media activities.
Stir has appointed Sophie Hayes as associate director. She will work across the agency’s portfolio of food, drink and FMCG clients.
Healthcare specialist Publicis Resolute has promoted Emma Knott to associate director and head of social media.
Healthcare comms agency ROAD has appointed Sarah Winterbottom as senior director to provide senior counsel to clients and drive growth in key sectors.
The Lucre Group has hired Grace Wood as senior account director and Ryan Lewis as account director. it has also promoted Janine Clark to director of culture and reputation.
The Foundry founder Kevin Murphy, Wm Grant & Sons Australia founding MD Brian Sharp and experienced creative director Steve Yelland have launched J44, a strategic brand consultancy. It will have hubs in Manchester, Harrogate and Edingburgh.