The agency will run the brand’s UK press office, generate thought leadership campaigns and handle hero product launches, experiential events and influencer outreach.
Little Red Rooster partners Henry Griffiths and Victoria Ruffy will oversee the account. Senior account manager Kayleigh Williams will lead the agency team, with support from specialists across its tech, interiors and fashion divisions.
Bang & Olufsen’s sister brand B&O PLAY has retained Little Red Rooster since 2016.
“We are privileged to be working with such an auspicious brand as Bang and Olufsen,” said Griffiths and Ruffy. “We are enormously proud of our carefully curated portfolio and Bang and Olufsen fits perfectly into this.”
Andy Macer, Bang & Olufsen’s UK director, added: “We are very pleased to appoint LRR as our sole PR agency for the Bang & Olufsen brand in the UK and Ireland.
“The work they have undertaken previously with us, provides all the evidence we need to know they will be an outstanding partner for the complete portfolio.”
- Pictured: Henry Griffiths and Victoria Ruffy