Edelman has hired Andrew Wilson as executive director, purpose and Mark McGinn as director, brand and social purpose.
In the newly created roles, the pair will work with brands to develop purpose strategies that build trust, boost commercial growth, create stakeholder value and deliver societal change.
Wilson has 25 years’ experience helping multinational company executives develop strategic approaches to sustainable business growth.
For the past 11 years, he was a director at Corporate Citizenship, a global strategy consultancy specialising in corporate responsibility and sustainability.
McGinn has held senior positions in sustainability marketing and social impact at O2. He was also previously head of international marketing and communications for (RED), helping some of the world’s largest brands fight AIDS.
Ruth Warder, Edelman’s general manager, said: “In a world of shifting societal trust, organisations and brands need to connect better with people in ways that will build resilience, differentiate and contribute to their lives. I’m extremely excited to have Andrew and Mark onboard to help us tackle these challenges for brands.”
Wilson added: “This is a great opportunity to join a company that is setting the agenda in this area – enabling organisations to introduce business transformations that create sustainable and purposeful brands.
“The demand for companies to demonstrate their social, environmental and economic contribution has never been greater. Edelman is ideally placed to lead the way.”
- Pictured: Andrew Wilson