The agency will plan and implement a media liaison campaign around the event to drive attendance, gain coverage for host companies and share insight and thought leadership gleaned from the event itself.
The one-day event is broken down into one hour segments, where the senior management of host companies will lead sessions around their organisation’s vision and thoughts towards innovation. The London line-up has over 40 companies participating including HelloFresh, eve Sleep and Starling Bank.
David Morris, lead of NewCo LDN and head of technology and media careers at London Business School, said: “Jargon PR has successfully managed the PR campaign around NewCo for several years now. Each year has been a huge success so it was an easy decision to reappoint the agency for NewCo LDN 2018.”
Simon Corbett, managing director at Jargon PR, added: “NewCo brings together London’s leading tech businesses and entrepreneurs. It’s an incredibly unique event that provides a great opportunity to showcase London as Europe’s leading technology hub.”
- Pictured: Simon Corbett