Tom Ritchie, Cision’s EMIA VP GTM and product, will give a practical talk and Q&A on how earned media measurement can help prove your worth at PR Week’s PR360 conference next Thursday.
Titled Earned media measurement for PR – data analytics and insights to help you prove your worth, Ritchie’s discussion will explore the techniques and tools available to practitioners to meaningfully demonstrate the effectiveness of their work.
It will also examine the best ways to prove the ROI of comms activities and the importance of evolving and improving best practices to keep pace with other marketing disciplines.
Cision is the official partner of the PR360 conference takes place across the 19-20 April at County Hall, London.
It will bring together PR and comms practitioners from a wide range of industries to discuss the power of PR in building brand equity, how the role of PR can be elevated within organisations and the future role of PR within the wider communications mix.
We are pleased to be able to provide you with a discount that you and your team can use to save 15% on passes for what promises to be a fantastic event.
Places can be booked here – the following code needs to be entered at checkout to claim the discount: CISION