Victoria Coppin joins Popcorn PR

Popcorn PR has appointed Victoria Coppin as its social and digital director.

Coppin will be responsible for leading digital strategy and social delivery for Popcorn’s client base, as well as continuing to grow the agency’s social division.

She brings over 10 years of client and agency side social and digital comms experience, working across brands including Premier Foods, Energizer and Pernod Ricard.

Louise Lloyd, Popcorn’s founder, said: “We are delighted to welcome Victoria to the Popcorn team. She brings strong hands-on experience, having delivered campaigns for some fantastic brands, along with strong strategic insights which will strengthen our online offering for clients as we continue to grow.”

Coppin added: “I’m thrilled to be joining Popcorn at what is a very exciting time for digital PR. I believe passionately that being able to offer clients a completely integrated approach, from both the insights and strategy right through to execution, is the secret to success in generating best-in-class results and outcomes for them. I’m really excited to bring fresh digital thinking to Popcorn and its first class client base”.