The agency will raise the profile of North East and West Yorkshire operator Grand Central’s services and destinations, including London, targeting both business and leisure customers.
It will also provide a press office function, handle corporate comms, manage consumer and trade media relations, impart social media advice and organise proactive community-focused activity.
Noreen Allen, marketing manager at Grand Central, said: “We were impressed by Gardiner Richardson’s thorough understanding and interpretation of our brief and of Grand Central as a business, and the agency had clearly put a lot of thought, effort, energy and creativity into their pitch.”
Lucy Gardiner, director of Gardiner Richardson, added: “We are delighted to be appointed as the communications agency for Grand Central. It’s fantastic to be able to work with such a unique and ambitious national brand.
“I’ve no doubt that the commitment, passion and creativity of our team will continue to shine through, and we are excited to start our journey with Grand Central – working closely together to deliver successful, results-driven and commercially-focused campaigns.”