Hotwire has appointed John Mahoney as its first chief client officer.
The role will be entirely focused on delivering exceptional campaigns and experiences to its clients, addressing the challenges faced by CMOs and their brands and putting business results at the centre of relationships with clients.
Mahoney was previously vice president, client partner at Sapient Razorfish and has a wealth of experience of managing integrated comms and marketing campaigns for large global accounts. He will report to group CEO Barbara Bates and sit on the agency’s global leadership team.
Hotwire has also announced the promotions of John Brown to group senior vice president for strategy and innovation and Sahana Jayaraman to executive vice president and global head of Hotwire’s Digital Brand Lab.
Mahoney said: “Our clients are real rock stars in their fields, and my job is to make sure they get the campaigns and experience they need from us to grow both their brands and their own reputations.
“Hotwire has a limitless mindset that means we truly go above and beyond the norm for the people we work with, and I am very excited to see how far we can take our ambitions together.”
Bates added: “Things are moving pretty fast here at Hotwire and adding John Mahoney as CCO is a real commitment from us to doing things differently.
“We want and need talent that will challenge us and our clients to achieve more, and today’s announcements show the confidence we have in our growth plans as well as our ability to step outside of the usual agency comfort zones.”