Clarion wins LighterLife Fast brief

Weight loss brand LighterLife Fast has appointed Clarion Communications to oversee consumer and trade comms for its LighterLife Fast and Light Bites brands, following a six-way pitch.

The six-figure contract will see Clarion support the UK roll-out of Light Bites, the company’s first move into the healthy snacking market. It will also raise awareness of LighterLife Fast as a “simple and easy weight loss solution” among target consumers.

Clarion has been briefed to evolve the brand and drive sales through celebrity endorsement, news generation and media/influencer sampling. It will target coverage in fashion and lifestyle press and drive advocacy among lifestyle influencers.

Lucy Swan, managing partner at Clarion Communications, said: “We’re thrilled to be working with LighterLife Fast and look forward to bringing our wealth of lifestyle and wellness experience to both brands.”

Stacy Cronly-Dillon, LighterLife Fast’s brand manager, added: “We’re delighted to have Clarion on board. The team’s expertise and enthusiasm shone throughout the pitch process, and their plan included strong news hooks and creative campaigns which we felt would engage media and inspire consumers alike.”