Hotwire promotes Alex MacLaverty to global COO

Consumer and corporate PR agency Hotwire has promoted Alex MacLaverty from EMEA and ANZ managing director to global chief operating officer.  

She will report to Barbara Bates, who was appointed group CEO in May following the resignation of Brendon Craigie in March.

MacLaverty retains oversight of the company’s EMEA and ANZ offices and remains a key member of its global leadership team.

Bates said: “The next three years are going to be pivotal for Hotwire as we seek to expand our reach even further in terms of our offering, client base and operations. It is essential for us to be intelligent and strategic about the way we achieve this growth, and Alex’s strong vision for the business and proven leadership skills, combined with her experience and expertise in driving our performance above and beyond will be critical in achieving our goals.”

MacLaverty added: “We have some big, bold plans for the business and to achieve them we need the best people and technology at our fingertips as well as providing a seamless and world-class experience for everyone that works with or for us.

“To be the best takes a real appetite for constant improvement and I am excited to be leading the charge on this globally in my new role.”

  • Pictured: Alex MacLaverty
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