HOOK LDN calls in John Doe

New British eyewear brand HOOK LDN has selected John Doe as its retained PR agency as it embarks on a planned period of growth.


HOOK LDN was founded by music business entrepreneur Zak Biddu, with Simon Goodfellow in place as MD. Goodfellow career has seen him take Oliver Sweeney from a UK footwear brand to a global lifestyle brand.

Through a combination of creative collaborations, content creation and press office activity, John Doe has been briefed to establish HOOK LDN as one of the “hottest emerging fashion brands for consumers to keep an eye on”.

The appointment accompanies the opening of HOOK LDN’s first ever standalone store in London’s Shoreditch, which opened to the public on 2 May.

Goodfellow said: “Opening our first HOOK LDN store is a big moment for us, so it was extremely important that we found the right partner to tell that story and come on that journey with us. The team at John Doe impressed us greatly with their creativity and understanding of our brand, so we look forward to good times together.”

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