hires Rooster to help bring spontaneity to British travellers

Dutch travel company has appointed Rooster as its first UK PR agency as it looks to “bring spontaneity to British travellers”.

Founded in April 2014, allows travellers to choose their theme, dates and budget, with srprs. consultants then crafting a surprise trip. Travellers then uncover their destination via a scratch card at the airport.

Rooster’s brief is to deliver a strategic PR campaign to educate the media and market about’s key differentiators and philosophy to encourage travellers to “embrace the unknown”.

The agency will also build’s corporate profile as an innovator within travel and digital business.

Raymond Klompsma, CEO of, said: “The best trips are the ones that find you and we’re very happy to have found Rooster to help us bring our travel philosophy to the UK. We don’t just want to take the fuss out of booking great trips, but want to show Brits the joy of embracing the unknown.”

Rooster MD James Brooke added: “Visionaries like keep the travel industry evolving, so we’re thrilled to have been appointed to support their UK launch. We’re looking forward to bringing’s amazing brand and perspective to our comms activity – it was meant to be.” currently operates across The Netherlands and Belgium, where it has sent over 50,000 travellers on spontaneous trips since it launched in 2014.

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