Shortlist Media, which publishes free titles ShortList and Stylist, has appointed W as its retained agency, as it embarks on an editorial, commercial, digital and experiential expansion programme to build audiences and deepen engagement across all its platforms.
The full-time appointment of W’s Media Division follows the agency’s launch of “The Shortlist Media Family” in November 2016.
A creative content studio targeting the company’s “Met-Set” audience, Shortlist Media Family offers end-to-end services in video, print, events and web development – backed by the company’s stable of writers and editors, including Stylist‘s editor-in-chief, Lisa Smosarski, and Shortlist Media’s editorial director, Phil Hilton.
W‘s launch campaign positioned ShortList Media in media and marketing trades, as well as national consumer titles. In a series of set-piece interviews and profile features focusing on new CEO Ella Dolphin and her senior team, W highlighted the company’s leadership expertise, its rapid evolution, and its focus on digital transformation and branded content to increase revenue.
Events are also at the forefront of Shortlist Media’s expansion strategy, with more set to launch this year.
W now aims to further enhance Shortlist Media’s reputation as an editorial innovator, disruptor and pioneer, with a unique understanding of the “Met-Set” audience and content creation capabilities.
Becky Charles, head of media at W, said: “This is a really exciting time for Shortlist Media, as it enters its 10th year. With an industry-leading team and a slate of stand-out initiatives designed to take the business into the future, we can’t wait to continue our work with Ella and the company as they deepen their relationship with affluent, urban audiences across the UK.”
Ella Dolphin, CEO of Shortlist Media, said: “W impressed us throughout the launch project for Family, showing a dynamic and creative approach at every stage. Their team is the natural choice as we look to move our business ahead, and to tell our story here in the UK media industry.”