MCG briefed by new tofu brand Tofoo Co

The Tofoo Co has appointed MCG to handle its PR and social media launch with an integrated campaign of social advertising and organic engagement, influencer and media relations, content creation and experiential activity.

MCG will be targeting a wide range of consumer media channels and lifestyle influencers. The integrated PR and social campaign has been designed to educate and enthuse consumers to be adventurous with their meals.

Dave Knibbs, director of The Tofoo Co, said: “We have high hopes for our Tofoo. The current meat-free market is worth approximately £263m, 38% of which is chilled, and this is growing year-on-year. With the growing trend towards choosing healthy and sustainable protein as a key part of a balanced diet we believe that there is real demand for an ingredient that offers taste and quality.”