Stand Agency briefed to encourage consumers to buy British tomatoes

Stand Agency has been appointed by The British Tomato Growers’ Association to help encourage consumers to buy more British tomatoes.


Stand Agency has been appointed by The British Tomato Growers’ Association to help encourage consumers to buy more British tomatoes.

British Tomato Week will take place from 22 to 28 May

The Association, which represents 90% of British commercial tomato growers, has briefed Stand Agency to get people “talking about tomatoes” and raise awareness of the flavour, health, environmental and economic benefits of eating UK-grown fresh produce.

Activity will peak around British Tomato Week, taking place from 22 to 28 May, and will encourage consumers to, not only eat more tomatoes, but when they do, to make the conscious decision to buy British.

Stand agency says it will also address the “myth” that British-grown tomatoes are only available in the summer months, when, in fact, they are available throughout the year.

Adrian Williams, vice chair of the British Tomato Growers’ Association, said: “As growers, we know there are so many benefits of buying British tomatoes, not least the freshness and taste of our product.

“We wanted an agency that put that at the heart of all their ideas and Stand Agency impressed us with its approach. We look forward to working with them to tell the British tomato story so that in future, consumers actively seek out UK grown varieties.”

Laura Oliphant, co-founder and MD at Stand Agency, added: “We’re a team of passionate foodies, so we couldn’t be more thrilled to be working with the British Tomato Growers’ Association on this campaign. A backdrop of increasing food prices, and an increasing desire to buy local means the time is right to shine a light on the British tomato.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]