Luxury shaving brand OneBlade appoints Yellow Jersey PR
Yellow Jersey PR has been appointed by OneBlade, a luxury men’s wet shaving brand, as its strategic communications agency.
The brief includes establishing the company’s UK and European profile as a market leading provider of premium male grooming products, with a particular focus on its OneBladeShave razor.
Launched in the US in mid-2015, the brand says The OneBladeShave razor is the “most expensive wet shaving device on the market” using a “unique disposable single edge blade”.
Yellow Jersey’s new corporate communications division, which is led by head of corporate communications Adam Wurf, will run The OneBlade account.
Wurf said: “We are excited to have been selected by the OneBlade Shave team – a pioneer in the men’s grooming market, and look forward to working with the team supporting the brand across our now fully integrated communications agency.”