Radioactive PR promotes “the world’s first fully automated Instagram scheduler”
Hopper, “the world’s first fully automated Instagram scheduler”, which allows social media professionals and users to automatically schedule and post on the social network, has appointed consumer PR agency Radioactive PR to launch the app and raise awareness of the service.
Hopper allows social media marketers and individuals to schedule posts that will be automatically posted on Instagram. The UK-based company believes it has already saved users more than 35,000 hours in the year.
So far, more than 2,000 customers have signed up to use Hopper.
Radioactive PR has been briefed to highlight the time and cost savings Hopper can generate for its customers – an estimated £32 million a year for marketing agencies, according to the agency.
Mike Bandar (pictured left), co-founder of Hopper, said: “We chose Radioactive because, with its tech start-up PR experience, it understands the market we are working in and media we want to be seen in. Hopper already has thousands of customers across the world because there’s a genuine need for it, through working with Radioactive PR, we hope to raise awareness of our service and the app so no more time is wasted!”
Radioactive PR’s founder, Rich Leigh, who legally changed his name to Mr Public Relations after losing a bet to a friend earlier this year, said: “I believe Hopper is going to make many more people’s lives easier. I know many who begrudgingly have to post out-of-hours for clients, but with Hopper that inconvenience is done away with.
“It has filled a serious gap in the market, especially as more and more brands are developing an Instagram presence. We’re looking forward to building Hopper’s brand awareness and establishing the service as a must-have social media tool.”
Yesterday, Instagram announced that users could now share multiple photos and videos in one post.
A blog post from the social media platform said: “With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.