Madeleine Thompson briefs The Fashion Digital

British knitwear designer Madeleine Thompson has appointed The Fashion Digital as its social media agency.

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Madeleine Thompson’s eponymous brand began with a cashmere beanie, which led to a collection of luxury cashmere ready-to-wear items, with stockists including NET-A-PORTER, Harvey Nichols Selfridges.

The Fashion Digital has been briefed to shape Madeleine Thompson’s social media identity across multiple platforms.

Thompson said: “I am so pleased to be working with The Fashion Digital who totally share my vision on how we want to grow and develop on social media and I am excited to see their commitment and energy.”

Fashion journalist and social media strategist Natalie Hughes launched The Fashion Digital as a social media and content agency specialising in social media and online content for luxury fashion brands. The agency aims to help fashion companies enhance their online presence through digital marketing.