Launch PR has also been briefed to promote Yakult’s long-standing commitment to swimming during the New Year in 2017.
The campaign marks the second consecutive year that Launch has worked with the brand on a landmark project.
Niki Wheeler, director at Launch PR, will lead the account.
Amardeep Chahil, senior PR executive at Yakult, said: “Launch presented us with a creative platform which enables Yakult to stay true to its corporate philosophy to promote a healthy society and Yakult’s support of swimming and Jazz Carlin, following her amazing performance at Rio this year.
“Launch’s track record of delivering authentic ideas and impressive results for Yakult made this collaboration a logical decision for us during the important New Year period.”
Johnny Pitt, Launch PR founder and creative lead, added: “We’re fans of Yakult at Launch and the PR campaign reflects our expertise in working with successful brands and sportspeople alike.”