Simon Burton, partner at Headland, will lead the new proposition with Bryn, who will work with the agency in an associate capacity.
Headland’s service is intended to guide companies through new product launches, source strategy changes or the initiation of M&A activity through the analysis of reputation risk.
Bryn explained: “The Corporate Affairs and Risk teams have distinct areas of focus and often differences in approach. However, when it comes to assessing reputation risk, they need to work together better to deliver a more holistic evaluation of the strategic and investment decisions facing a company.
“Too many firms approach reputation risk on a reactive basis, rather than predicting and modelling future risk as part of the everyday business decision-making process.”
Simon Burton, Headland partner, added: “This proposition from Headland comes in response to client demand. We have undertaken projects in this space during 2016 and are already seeing interest growing for next year.
“Managing reputation risk is vital to enhance and protect company value. However, if Corporate Affairs and Risk functions collaborated more closely on reputational risk management they would be more effective in maximising the value they deliver to their organisations and more successful in helping the leaders of their companies make better decisions. Headland’s proposition focuses on joint working, allowing these functional silos to become more than the sum of their parts.”