Pitch perfect: new trends in winning new business
The new business pitch of today is fiercely competitive and can be both shorter and less formal than ever.
While the structured pitch process has its advocates, clients and agencies are beginning to develop alternative methods to create the best partnership.
So, how do agencies stand out in this environment? This White Paper looks at some of the changes in the pitching process PR professionals recognise and it features advice from agencies of all sizes, including MHP, LEWIS, W, PLMR, Porter Novelli and more.
In addition, Johnny Pitt, The Creative Shootout creator, gives pointers on how to succeed in a shorter pitch; new business coach Ken Kelly discusses how to build chemistry in your pitch; and Future Factory, the business growth firm, offers its five tips on adapting to change.
Download the White Paper now to find out more.