Job Today, a new mobile marketplace that enables employers and job seekers to meet, has handed a retained UK PR brief to independent comms agency Common Industry.
Job Today has more than 1.2 million job seekers and over 100,000 employers using its mobile app in the UK and Spain, giving people the opportunity to get a job within 24 hours.
Partners include national businesses in retail and hospitality including Reiss, Greene King, Nandos and Ann Summers.
Common Industry will be responsible for Job Today’s UK comms strategy, and will handle all consumer and B2B PR for the start-up.
The agency will advise Job Today during its roll-out to cities across the UK, growing from its London base to include Manchester, Birmingham, Bristol and Brighton, with other cities including Glasgow soon to come.
Nick Warren, head of UK at Job Today, said: “We were impressed by the breadth and depth of experience in the Common Industry team and they took the time to understand the brand. We have great ambitions for the business and Common Industry will be a key partner in driving growth during a time of exciting expansion.”
Liam Fay-Fright, founding partner at Common Industry, added: “Job Today is a genuine game changer in its market. Its mobile first service has exploded into the recruitment sector, completely disrupting the traditional mechanism of getting a job – walking into a restaurant or store and awkwardly handing over your CV is a thing of the past. It is an ambitious brand and the leadership has chutzpah to spare; we’re excited to help them achieve their business goals.”