Workplace pensions provider NOW: Pensions has brought TVC Group on board to implement an integrated campaign, including the brand’s first foray into TV advertising.
TVC has teamed up with TV presenter and reality TV star Stacey Solomon to help clarify some of the jargon associated with pensions.
The advert, which goes live in September, comes off the back of Auto enrolment legislation designed to encourage a retirement savings culture in the UK. It requires all employers to automatically enrol some or all members of their workforce (depending on age and salary level) into a pension scheme that meets certain minimum standards.
The advert features Solomon reading a script about auto enrolment but getting tongue tied and confused with the stats and then revealing how people don’t understand it.
She then summarises with: “Why not use NOW:Pensions as they make it so simple.”
TVC’s brief also includes content and media outreach, with all activity designed to raise awareness of NOW: Pensions.
Amy Mankelow, director of comms at NOW: Pensions, said: “The TVC team presented the most creative ideas and were really happy with the final result. TVC were the perfect partner to help us deliver the ambition we have for NOW:Pensions.”
TVC’s group MD, James Myers, added: “We are delighted to showcase our skills as the creative lead on this integrated campaign across media for such a forward-thinking client.”