PR, digital and creative comms agency Citypress has brought in Golin London’s Ruth Clifford as director of social media.
Clifford joins Citypress’ Manchester HQ from Golin London, where she was a digital director, leading social media programmes for brands including Toblerone, Unilever, Johnnie Walker and Great Western Railway.
With more than seven years’ experience, Clifford will be responsible for expanding the agency’s specialist social media team, which includes designers, photographers, copywriters and analysts.
Charles Tattersall, chief executive of Citypress, said: “Ruth’s appointment is another significant investment in our social capabilities. Her experience of leading ground-breaking campaigns for some of the world’s biggest brands means we’re better equipped than ever before to support clients as an integrated partner, helping them create high-quality, engaging content that has real impact against business objectives.”
Clifford added: “Social media is first and foremost about great content and that’s what attracted me to Citypress: we’re already creating industry-leading, cross-channel content for some of the best brands in the world.
“I’m hugely excited about strengthening the strategic social offering of the agency – working with a team of expert social designers, copy writers and creatives. I’m looking forward to helping clients seize the opportunities that strategic and innovative social campaigns can deliver.”
As well as Manchester, Citypress has offices in Birmingham, London and Edinburgh.