AMEC 2016: Mark Stephenson, head of brand, comms & digital at Philips North America
On the first morning of the AMEC Summit 2016, Mark Stephenson, head of brand, comms & digital at Philips North America, looks forward to the summit, and to the future of the measurement industry. He says: “Metrics are king.”
The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as on Gorkana News.