AMEC 2016: Giles Peddy, group managing director at LEWIS

On the first day of the AMEC Summit, Giles Peddy, group managing director at LEWIS, wants to focus on outcomes, outtakes and business impact.

The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as on Gorkana News.

Related Posts
How to communicate about PR measurement
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including [...]
60 Seconds with LEWIS
60 Seconds with LEWIS’s Ruth Jones
Ruth Jones, LEWIS’s newly-appointed UK managing director, explores her new role, PwC’s Tech She Can charter and how to ensure the comms industry provides [...]
How AMEC’s ‘maturity mapper’ will transform the PR industry
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]