Global communications firm Next 15 has acquired Publitek, a specialist technical content marketing business.
Next 15 specialises in acquiring, incubating and growing data-driven digital agencies with a diverse range of services. It also provides firms with mentoring and financial support.
Bob Jones, Publitek’s founder and CEO, stays with the business following its acquisition.
Tim Dyson, CEO at Next 15, said: “As the marketing industry becomes increasingly specialised and technology-driven, Next 15 is looking to find firms like Publitek that can drive these niche, but powerful, online communities. Publitek’s deep domain expertise in the semiconductor and component markets has enabled it to provide a unique way of reaching the CTOs, CIOs, specialist engineers and product managers who buy and use these technologies. As part of the Next 15 group, we believe we can accelerate Publitek’s already significant growth prospects.”
Bob Jones, CEO at Publitek, said: “Next 15’s global presence provides the platform we need to support our clients better and to accelerate our growth, particularly in the US and continental Europe. We share a common vision of how the digital revolution has impacted marketing communications and how truly integrated strategies can be harnessed to deliver better value for clients.”
Publitek builds content platforms, creates and optimises content, and manages on and offline communities on behalf of more than 40 companies, including Ericcson, Intel and Sony.