AVG’s Innovation Labs hires Augur

AVG’s Innovation Labs, the internet security provider’s independent development arm, has hired Augur to raise its global profile.

Augur, which calls itself a comms agency for “unsexy tech companies”, will promote the Amsterdam tech developer throughout 2016. The 30-strong Labs team experiments with everyday tech on projects such as its Invisibility Glasses, which can ‘hide’ the wearer from camera-phones potentially.

Shareen Racké-Bodha, marketing lead at Innovation Labs, said: “The strategy that Augur came back with was clearly relevant to the challenges we face. But ultimately, it was the way of operating that helped it stand out from other agencies we spoke to.

“They spend time in our office with our team, they focus on clear objectives and key results – solid measurement. It is a PR agency that speaks the same language as a leading tech company like ourselves.”

Max Tatton-Brown, Augur founder, added: “This new work joins a pattern of global projects at Augur, spanning from Belgium an Sweden to New Zealand. We’d also like to thank Eric Dragt at En Serio for introducing us. The future of agencies lies in great partners around the globe connecting the right people in this way.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]