Iredale Communications wins four accounts

Iredale Communications, founded by former Sunday Times reporter Will Iredale, has won four new accounts, including utility bill divider Dividabill and frozen smoothie company Pack’d.

Dividabill, which allows students and professionals living in shared households to setup, divide and pay their utility bills in one bundle, has hired the agency as part of a spring initiative to rebrand the business across both consumer and business channels.

Iredale will soon unveil a consumer campaign for frozen smoothie company Pack’d, after winning a multi-agency pitch.

Mapmechanics, a London-based firm using digital maps and geographical data to help retailers and businesses increase efficiencies and profitability, has appointed the agency to raise its profile in national and trade press.

The agency is also advising beauty box company LatestInBeauty and will create a campaign to raise its profile in B2B and B2C titles over the coming months.

Will Iredale spent eight years at The Sunday Times, working on its foreign desk, before moving to home news, covering investigations, general news and business.

In 2007, he joined PR firm MacLaurin Media, where as a director he advised several UK brands, before acquiring the corporate, trade and health division of the company in 2013 to form Iredale Communications.