Lucre has had its PR brief with Stonegate Pub Company expanded to include the company’s entire branded bar division, which includes Yates and Flares, following the agency’s work with the Slug and Lettuce chain in the past eight months.
The agency has handled all PR activity for the Slug and Lettuce chain since March 2015. A key part of the brief to work on bar openings and relaunches, as well as provide social media support.
In addition to Slug and Lettuce, Lucre’s remit will now include the following brands: Yates, Flares, Missoula, Pop World, Reflex and Common Room.
Suzanne Baker, commercial director at Stonegate Pub Company, said: “Lucre has done some great work for our Slug and Lettuce brand over the past eight months. It was therefore a natural progression to extend their role to span our entire branded bar division.
“They are a great team to work with and have supported us on everything from brand strategy through to effective media relations, as required, and we have been delighted with the results to date.”
Tamarind Wilson-Flint, director at Lucre, added: “We are of course delighted to be working with the wider team at Stonegate. By having a focus across the entire branded division it allows us to truly showcase our capabilities as an agency whether it be increasing visibility, delivering impact in the form of footfall and engagement or simply heightening the authority of brands within the portfolio.
“From successfully launching new venues to supporting those in existence, food and drink is one of four specialist sectors we focus on as an agency so it is wonderful to extend our credentials further.”