The Rugby Football Union has appointed Frank PR to promote the HSBC London Sevens, the final tournament of the HSBC World Rugby Sevens Series, at Twickenham in May 2016.
The HSBC London Sevens takes place on Saturday 21 and Sunday 22 May at Twickenham Stadium. For the first time, Twickenham Stadium will be turned into a festival of rugby and food, which will be provided by local and artisan food vendors.
Frank, which won the account following a competitive pitch, will help raise the profile of this new “Feast of Rugby” format in a bid to target new audiences and drive ticket sales.
With live DJs, children’s entertainers and hands-on culinary demonstrations, the event will target both rugby fans and food lovers.
Nic Fletcher, head of marketing at the RFU, said: “PR plays a huge part of our integrated marketing campaign for the HSBC London Sevens so it’s essential that we work with an agency that has strong sport and event experience.
“The exciting changes to this year’s theme also reinforce the need to tell this story successfully and creatively, and we have confidence that Frank PR has the ability to do this.”