How Microsoft revolutionised its corporate comms with a brand newsroom
How Microsoft revolutionised its corporate comms without the mainstream media
It’s 2013, and Microsoft is about to do something that will change its corporate comms forever. Steve Clayton, the brand’s chief storyteller, has been writing an unusual story. It’s called 88 Acres: How Microsoft quietly built the city of the future – and he thinks it has legs. But despite the huge amount of time […]
Hometrack hands retained brief to MRM
Hometrack, a residential property market analyst, has appointed MRM as its retained agency to support its media relations and public and regulatory affairs monitoring. Chris [...]
Alstom makes brace of hires after GE acquisition
Alstom, the French rail transport multinational, has hired Will Roberts and Alex Burrows as comms director and marketing and strategy director, respectively, to build the [...]
Speyside hires Edelman’s Chris Dobson
Speyside Corporate Relations, an emerging markets corporate affairs consultancy, has hired Edelman’s Chris Dobson to manage the company’s “rapid [...]
Case Study: The Higgidy Sofa Supper Club
When Aduro Communications was tasked with creating a stand-out ‘WOW’ moment for pie brand Higgidy, the agency came up with the world’s first ‘Sofa Supper Club’ [...]
Rostrum names Michael Kahn as director
Rostrum, the corporate PR and content marketing agency, has appointed Michael Kahn as a director, with responsibility for its human resources and development department, [...]
Avis Budget appoints Weber for EMEA PR
Car rental company Avis Budget Group has briefed Weber Shandwick to manage its EMEA PR across brands including Avis, Budget and Maggiore. Weber’s appointment comes as Avis [...]
New Scientist hires Kaper to launch festival
Kaper has been appointed by science and tech brand New Scientist to help launch New Scientist Live, a festival around science, technology and culture, which takes place in [...]
H+K appoints Dutch financial practice lead
Hill+Knowlton Strategies has appointed Sabine Post-de Jong, previously a director in its financial and corporate comms division, as practice leader of its Amsterdam-based [...]
Warner Leisure Hotels extends Bottle’s brief
Warner Leisure Hotels, a UK short-break company for older holiday-makers, has extended its brief with Bottle to include PR, as well as social media activity, following a [...]
LED tech business Dialight selects MHP
Dialight, an LED (light-emitting diode) technology company that specialises in producing lighting for companies in hazardous industries, has brought in MHP to advise on [...]
Nelson Bostock Unlimited wins online travel brief
Momondo Group, the online travel search network that operates the momondo, Cheapflights and Speedfares brands, has appointed Nelson Bostock Unlimited as its UK corporate PR [...]
Launch PR promotes Virgin Strive Challenge
Youth charity Big Change founders Sam and Holly Branson have brought in Launch PR to promote its 2016 Virgin Strive Challenge, which aims to raise £1.5 million to create [...]
Behind the Headlines with MWW’s Ked Mather
Ked Mather, senior account director at MWW PR, on the power of “old fashioned networking”, the importance of being an all-rounder in PR and the need to make the [...]
Capitalize and Tea & Cake PR form ALTER
Following last July’s acquisiton of PR and social specialist agency Tea & Cake PR with creative comms firm Capitalize, the agencies have rebranded as one business called [...]
60 seconds with Victoria Main, Cambre Associates
Victoria Main, director of media at Cambre Associates, on her passion for media relations, how the PR industry should cut down on jargon [...]
Rule 5 wins Birchwood Price Tools
Specialist comms agency Rule 5 has won a competitive three-way pitch for two of Birchwood Price Tools’ (BPT) top power tool and wood screw brands, Bullet and Punk. Rule 5 will [...]
Fleet Street Communications wins Lamb Weston
Fleet Street Communications has added Lamb Weston, an international supplier of frozen potato products,  to its trade portfolio. The agency won the account following a [...]
Meet the CNBC International editorial team
We have a final few places left for our media briefing with on CNBC International on Wednesday 27 Jan , where we’ll be meeting news editor, Katrina Bishop, social media [...]
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