Mason Williams PR has launched a Mother, Baby and Parenting division, with initial clients and projects including baby mattress brand SleepCurve, pure fruit snacking bar Fruit Heroes and an ambassadorship programme for preschool development specialist Lamaze, featuring Coleen Rooney.
Headed by senior consultant Victoria Barker and senior director Joanne Greer, the division is on the hunt for more opportunities with brands in the North West.
Rita Rowe, founder and MD at Mason Williams, said: “We have ten mums currently working at Mason Williams and have been involved in the mother, baby and parenting sector since our conception (sorry for the pun) working for brands like Cheestrings, Hasbro, TOMY and Sun Valley, but we haven’t put the two together to form a stand-alone specialisation.
“We are putting all of our 30 year experiences in working with brands and consumers along with our home-honed team to offer a very strong support for any products or groups who want to target this audience.
She added: “Our team of mums have more than 75 years combined experience working with, and talking to, mums and are having huge successes already working for top baby, pre-school and parenting brands.”