As part of the brief, Liberty will run a campaign, including PR and social media, to promote the firm’s thought leadership and Exact Ventures’ profile.
Exact Ventures is based in California and, describing itself as a boutique analyst house, it provides advisory and strategy services and technology market intelligence and analytics. In the technical networking, telecommunications and wireless markets, it creates unbiased, enduring benchmarks for measuring market shares and understanding market transitions and opportunities.
Greg Collins, founder and principal analyst at Exact Ventures, said: “Liberty really stood out due to its close connections with big industry events such as Mobile World Congress and its expertise in markets in which Exact Ventures works.”
Dee Gibbs, founder and global CEO at Liberty, added: “We’re very excited to be working with Exact Ventures to push their brand forward. With our global reach and deep understanding of the technology industry, Liberty is well placed to support Exact Ventures with its goals.”