Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Yasmin Diamond joins IHG’s executive committee
The InterContinental Hotels Group (IHG) has promoted Yasmin Diamond, senior vice president of global corporate affairs, to its executive committee. Diamond is set to join the [...]
The Gorkana Weekly Industry News Brief: 5 to 11 March 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on [...]
Citigate aids Hotel Chocolat through IPO
Hotel Chocolat has appointed its retained adviser Citigate Dewe Rogerson to manage its financial communications through its IPO and beyond. Citigate will handle the media [...]
After Nyne hires Alexander PR for print launch
Online arts and culture magazine After Nyne has brought in Alexander PR & Communications to support the launch of its bi-monthly print publication. After Nyne, which WH [...]
Next 15 acquires content business Publitek
Global communications firm Next 15 has acquired Publitek, a specialist technical content marketing business. Next 15 specialises in acquiring, incubating and growing [...]
Smoking Gun promotes ITVBe’s reality show’s new cast
 Smoking Gun PR has been appointed to handle comms activity for Seema Malhotra and Stacey Forsey, who are new cast members in ITVBe’s reality show The Real Housewives of [...]
Moomin Characters calls in Riot
Moomin Characters, the business set up by Moomin creator Tove Jansson in the 1950s, has appointed arts and culture consultancy Riot Communications as its first PR agency. [...]
OPINION: When brands should speak up on Brexit
Andrew Clark, recently appointed public affairs director at Burson-Marsteller and a former deputy business editor of The Times, identifies four key questions business [...]
VR company Visualise appoints Limelight
Limelight has been appointed by Visualise, a VR production company, to raise its profile. The B2B agency has been tasked to raise awareness of Visualise using thought [...]
Opinion: B2B brands should embrace video
By 2019, video will make up 80% of all consumer internet traffic, according to last year’s report by tech giant Cisco. Yet a recent survey, commissioned by the Web Video [...]
Adam Harwood to join AAT
The Association of Accounting Technicians (AAT) has appointed Adam Harwood as media relations manager. Harwood is set to deliver media coverage across all platforms and [...]
Social Communications brings in Chris Walker
Full service public affairs agency, Social Communications, has appointed Chris Walker to head up its growing PR division. Walker is set to help agency directors John [...]
Frank wins Right Guard brief
Deodorant and shower gel brand Right Guard has appointed Frank as its retained PR and social agency, following a competitive pitch. The agency will deliver a series of online [...]
The Telegraph’s former medical editor joins NICE
Rebecca Smith, former medical editor for the Daily Telegraph, has joined the National Institute for Health and Care Excellence (NICE) as head of media. Smith was medical [...]
Travelex hands global brief to Hotwire
Travelex has appointed Hotwire its lead global PR, creative and content agency, as the foreign exchange specialist looks to enhance consumer engagement around its brand and [...]
Gorkana meets… Country & Town House
Lucy Cleland, editor of luxury interiors and lifestyle magazine Country & Town House, talks to Gorkana‘s Ben Spencer about how her readers appreciate the good things [...]
Gorkana Meets…Gilles Marchand and Radio Télévision Suisse (RTS)
Firstly, could you please sum up your career so far, as well as what keeps you busy professionally at the moment? Originally educated as a sociologist at University of Geneva, [...]
Weber Shandwick launches GFP Index
Global PR firm, Weber Shandwick, has launched the Gender Forward Pioneer (GFP) Index which reveals that 10.9 per cent of senior executives in the world’s 500 largest companies [...]
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