2018 State of the Media survey reveals an industry in flux
In the wake of the Cambridge Analytica scandal, social media platforms are facing a traditional media backlash. Print titles have lost great chunks of their ad revenues to the likes of Google and Facebook in recent years. Now, they see an opportunity to strike back against one of their biggest rivals – and they’re pulling no […]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]