PR Case Study: #essiexrankin
essie is a small, cult nail polish beauty brand loved by those-in-the-know, but with the ambition to become a household name. To increase brand awareness, Golin needed to turn it into a lifestyle brand that would be talked about, celebrated and purchased by the masses – not just a loyal few. Campaign name: #essiexrankin Client: essie PR Team: Golin Timing: […]
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