Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Paddy Power’s former head of PR joins Lyst
Online fashion site Lyst has brought in Paddy Power’s former head of PR, Rory Scott, as VP of communications. Launched in London in 2010, Lyst says it connects more than 40 [...]
Polygon PR promotes Hearts in Harmony
New aid agency Hearts in Harmony, which aims to help raise money to fight heart disease in both children and adults through classical music events, has appointed charity [...]
60 Seconds with Rachael Sansom, MHP Communications
Rachael Sansom, head of brand at MHP Communications, tells us about the blurred line between corporate and consumer PR, the importance of engaging content in relation to brand [...]
Filtering online trolls: a good or bad PR idea?
As Twitter becomes the latest in a range of social platforms to limit negative comments on its posts, Gorkana asks comms pros from Bell Pottinger, Cirkle and MHP if limiting [...]
Unity handed global PR brief for ‘Kiss Goodbye to MS’ campaign
Multiple Sclerosis International Federation has hired Unity to help strengthen its “Kiss Goodbye to MS” campaign worldwide. The socially-led “Kiss Goodbye to MS” campaign [...]
Asda’s Vickie Rogerson joins Lucre
Asda’s former head of food PR, Vickie Rogerson, has joined Lucre, as the agency looks to strengthen its food and drink offering. Rogerson has 20 years’ experience in the [...]
PRCA announces 14 new fellows
The Public Relations and Communications Association (PRCA) has made 14 additions to its community of PRCA fellows. PRCA fellowships are awarded to individuals who have made a [...]
markettiers offers broadcast PR services to charity of choice
Broadcast PR specialist markettiers is launching a campaign to provide a UK charity with a year of free consultancy, research and broadcast activation to help raise awareness [...]
Facets PR wins jewellery account
Facets PR, the jewellery and watch PR agency, is now representing fine jewellery brand Lily Gabriella. Facets PR will handle press and marketing for the brand, as well as VIP [...]
Live streaming is the “most engaging” form of video content: what does this mean for PR?
Video content agency Through The I has released research showing that consumers are paying more attention to live streaming than pre-recorded video content. Comms pros from [...]
NFL UK appoints Clifford French to develop consumer comms
NFL UK has appointed sport and entertainment consultancy Clifford French to develop a consumer comms programme focused on talent and influencer partnerships in the UK. The [...]
Climbing wall manufacturer Hangfast appoints Rule 5
Adventure engineering company Hangfast has appointed Rule 5 to handle its communications brief. Based in Bingley, West Yorkshire, Hangfast designs, produces and installs [...]
Yellow Jersey to advise on Aura Energy London listing
Yellow Jersey PR is advising Aura Energy Ltd, the Australia-based uranium company which runs African and European projects, on its dual listing on AIM planned for next month. [...]
Wirefund appoints Aspectus for UK launch campaign
Aspectus has been appointed by small business lender, Wirefund, to launch its campaign over the summer. The agency will be part of an integrated launch campaign covering paid [...]
Brazen wins law firm brief
The Jackson Canter Group, a Liverpool, Wirral and Manchester-based law firm, has appointed Brazen PR to handle its corporate and consumer PR. Brazen is tasked with raising the [...]
Eyewear brand KITE retains Manifest
Manifest has been appointed as the retained agency by eyewear brand KITE after a competitive pitch. The agency has been briefed to provide strategic counsel, manage [...]
Colliers International appoints new PR exec
Commercial real estate adviser Colliers International has hired Otis Sakyi as PR executive. Sakyi is returning to Colliers after completing a year’s internship within the PR [...]
Facets PR appoints junior account manager
Jewellery PR agency, Facets PR has appointed Ariane Kahn as junior account manager. Kahn will working under Facets’ account director of fashion brands, Becky Güth, on [...]