Opinion: The future of video reporting is sponsored content
Opinion: The future of video reporting is sponsored content
Dr James Ohene-Djan, co-founder of reporting network WinkBall and senior lecturer at Goldsmiths University, discusses the rise of sponsored video content. Since the dawn of [...]
Opinion: How augmented reality can revolutionise PR
Opinion: How augmented reality can revolutionise PR
Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output.  Augmented reality has [...]
Opinion: Trade show marketing must evolve to survive
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
Opinion: Why you need to challenge your client
Opinion: Why you need to challenge your client
David Morgan, executive chairman of The Mission Marketing Group, discusses why it’s sometimes important to push back against some client demands. The best way for clients and [...]
What journalists say they want from PRs today
Cision webinar to reveal what journalists really want from PRs today
For Cision’s 2018 State of the Media survey, we wanted to discover what the transformation the media has undergone over the past 12 months means for PR professionals. So, we [...]
Opinion: How to demonstrate the value of PR in the energy sector
Opinion: How to demonstrate the value of PR in the energy sector
Paddy Blewer, co-chair of the CIPR’s new Energy Leadership Platform, explores how the group will demonstrate the value of public relations during a period of near [...]
Big Cat Anthony Tattum How to grow a PR agency
Opinion: How to grow a PR agency in today’s challenging business environment
Big Cat managing director Anthony Tattum celebrates the agency’s most successful year to date by revealing the secret to its rapid growth. Creating a PR agency is the easy [...]
Opinion: How to future-proof young leaders
Opinion: How to future-proof young leaders
Erin Salisbury, senior project manager for Ketchum’s global research and analytics team and PRmoment’s Young Professional of the Year 2018, presents four top tips to help [...]
Gumtree: What
Gumtree: What’s in our media relations toolkit
Fergus Campbell, head of PR and communications at Gumtree, reveals which tools the company deploys to power its media relations activity. While the modern day communicator [...]
Opinion: PR versus marketing - how different can it be?
Opinion: PR versus marketing – how different can it be?
Former marketer Meg Dibb-Fuller, now senior client executive at Milk and Honey PR, lists the key differences she has encountered between the two disciplines since moving into [...]
Your chance to see the world’s most advanced comms technology in action
Your chance to see the world’s most advanced comms technology in action
You will be blown away by what’s possible with the latest earned media technology. Advances in cloud technology and big data have revolutionised the industry in recent [...]
Pat Southwell opinion: Those who tell stories rule society
Opinion: Why those who tell the best stories rule society
Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. [...]
Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo
Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo
Tom Ritchie, Cision EMIA’s product director, will deliver a keynote speech at next week’s B2B Marketing Expo. The B2B Marketing Expo, the leading marketing event in the UK, [...]
Opinion: Why experiential activity is key for brand engagement
Opinion: Why experiential activity is key for brand engagement
Jon Carson, partner at Immerse, explores why more brands are creating experiential campaigns to engage potential customers.  Emerging technologies are rapidly reshaping the [...]
Emma Usher How to book great celebrity talent in 3 simple steps
Opinion: How to book great celebrity talent in 3 simple steps
Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives. The [...]
Neha Khatwani, PRCA
Opinion: Why the PRCA is taking decisive action on diversity in PR
Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This [...]
Forster Communications: How to tackle employee wellbeing in the PR industry
Opinion: How to promote employee wellbeing in the PR industry
Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. [...]
Niki Wheeler: What a winning PR account pitch looks like
Opinion: What a winning PR account pitch looks like
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the [...]
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