Amplify your success with PR targeting
Discover the PR targeting technique that toppled Ed Sheeran
There’s no reason you should have heard of Daisy Clark. She’s an ordinary teenage girl who likes the guitar and has barely left her home county of Cornwall. Yet, earlier this [...]
Mazar Masud
Opinion: PR mentorship is a win-win deal for everyone involved
Whether for the mentor, mentee or the organisation itself – PR mentoring is win-win for all, says Mazar Masud, senior consultant at Powerscourt and Taylor Bennett Foundation [...]
Nicholas Lazarus
Opinion: Why today’s consumers demand live content across platforms
Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for [...]
Opinion: How IR professionals can make CEO
Oskar Yasar, managing partner of Broome Yasar Partnership, shares his views a pressing issue for ambitious investor relations and corporate affairs leaders: how communicators [...]
Opinion: Look beyond reach to find the right influencers
Identifying influencers with a real connection to your cause is essential for running successful PR campaigns, says Katie Malark, Allison+Partners’ senior research director. [...]
Opinion: What future for women in PR?
The future for women in PR will be getting paid the same as men doing the same job and having gender balance in the boardroom, writes Angela Oakes of Global Women in PR. But [...]
Opinion: How PR campaigns should represent the LGBTQ community
This Pride month, Jeff Ingold, account manager at W Communications, walks us through the “dos” and “don’ts” for representing and engaging the [...]
Opinion: The press release isn’t just alive and kicking – it’s in rude health
David Walker, senior account manager at creative communications consultancy Beattie, explains why the press release remains a PR staple.  It’s fashionable in PR circles to say [...]
60 Seconds with CIPR’s Jason MacKenzie
Gorkana caught up with Jason MacKenzie, the president of the CIPR, to find out about his goals for the association, his career highlight to date and the advice he’d give [...]
Opinion: How pop music from the 80s can help a small agency
The 80s. Big hair, ski-pants, good times and – some might say – great music. But what could this super glossy era of  pop teach PRs about starting up and running a [...]
Opinion: How to stand-out at Advertising Week
Sarah Ramamurthy, account director at MWWPR UK, offers a guide for PR professionals navigating Advertising Week in 2017.   Advertising Week Europe (20-24 March) sees the great [...]
Opinion: Programmatic PR is here
Adrian Ma, Fanclub PR’s founder, explains programmatic PR and why the PR industry needs to embrace it and understand its media impact. Daniel John Sobieski is a 68-year-old [...]
Opinion: Engaging the UK’s Polish Community
Ewelina Krzysztofik, MD at 2Sisters PR, talks about the unique challenge and opportunity that communicating with the Polish community in the UK offers.  With most Poles [...]
Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
Opinion: A joined-up approach is key to creating top B2B campaigns
Murray Carmichael-Smith, managing partner of integrated marketing agency bcsAgency, explains why he uses a made-up word to sum up success in B2B PR and marketing. B2B [...]
Opinion: Why PR and digital agencies need to “co-create”
Aalia Walker, co-founder of SMACK, a London-based digital agency which works with clients including Ted Baker, The Body Shop and Molton Brown, believes co-creation between PR [...]
Seven ways to make the most of broadcast media
Good Broadcast‘s Phil Caplin shares some advice from Sam Taylor, executive editor of the BBC News Channel and BBC News at One, and Tom Bateman, BBC News correspondent, [...]
Ten top tips on how to succeed in luxury PR
Last week, Maria Boyle, founder of MB Communications, was recognised as one of the world’s 25 smartest women working in luxury this year, according to Luxury Daily’s Luxury [...]
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