Opinion: Why we’re in the dying days of spin
Opinion: Why we’re in the dying days of spin
Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect [...]
Opinion: Improving PR
Opinion: Improving PR’s value by proving our value
To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall [...]
Opinion: Why I love working with disruptive brands
Opinion: Why I love working with disruptive brands
Emily Keogh, managing director of Palm PR, talks about working with disruptors and why having a disruptive approach to PR is a necessity for communicators. Uber, Tesla, [...]
Opinion: Why marketers are investing in micro partnerships
Opinion: Why marketers are investing in micro partnerships
Jill Coomber, co-founder of OneChocolate, explores the findings of the agency’s report into micro partnerships and why marketers now value brand awareness and value, [...]
The four steps to creating a foolproof crisis comms response
Building a foolproof crisis comms response in four steps
Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from [...]
Opinion: Lack of CEO engagement in comms impacts business growth
Opinion: Lack of CEO engagement in comms impacts business growth
Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. [...]
Opinion: How award wins such as Product of the Year help build a PRable brand story
Opinion: How award wins help build a PRable brand story
Antonia Goddard, marketing and communications executive at Product of the Year, explores how brands can leverage winning an industry award. In the age of instant digital [...]
Opinion: Why non-execs are PR
Opinion: Why non-execs are PR’s bridge into the boardroom
Scott Addison and Tal Donahue, board director and senior account manager respectively at Infinite Global, argue that communicators should build relationships with [...]
John Brown founds Don
Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
Opinion: How to navigate the cycle of influencer marketing
Opinion: How to navigate the cycle of influencer marketing
Kajal Bakrania, founder of Just Sawse, explores the cycle of influencer marketing and the ways which brands will need to secure their services as the sector evolves. [...]
Opinion: Freelance PRs are a strategic resource, not a stopgap
Opinion: Freelance PRs are a strategic resource, not a stopgap
Nigel Sarbutts, founder of freelance network The PR Cavalry, argues that senior comms professionals need to include freelance PRs in their long-term strategies. It’s [...]
Opinion: Why summer work experience should be treated like an interview
Opinion: Work experience should be treated like an interview
Juliet Cameron, chief operating officer at Launch, argues that both interns and employers should look to summer internships as an extended job interview. Too much work [...]
Opinion: How integrated comms can drive societal change
Opinion: How integrated comms can drive societal change
Alexandra Marsh, associate director at Ketchum London, explores how the agency’s Cannes Lions winning #bloodnormal campaign shows that integrated comms can drive [...]
Opinion: Navigating a world of higher expectations demands more focus
Opinion: Navigating a world of higher expectations demands more focus
Richard Johnson, who recently joined Clarion’s Advisory Board to help relaunch its reputation management service, shares his thoughts on why corporate reputation is more [...]
Opinion: How brands can achieve greatness
Opinion: How brands can achieve greatness
Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If [...]
How AMEC’s ‘maturity mapper’ will transform the PR industry
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
Enhancing your PR measurement with ‘maturity mapping’
How to enhance your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four [...]
Opinion: The comms challenges posed by shareholder activism
Opinion: The comms challenges posed by shareholder activism
Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms [...]
1 2 3 9