PR News in Brief

PR news round-up (30 July – 3 August)

Here’s a round-up of the week’s top PR news, featuring account wins at The Lifestyle Agency, Eulogy’s new MD and Authentic Ibiza PR’s expansion.

Thought leadership


Kajal Bakrania, founder of Just Sawse, explores the cycle of influencer marketing and the ways which brands will need to secure their services as the sector evolves.

Interviews


Adrian Wells, director of marcomms and ticketing for the Cricket World Cup 2019, discusses the local organising committee’s strategy to promote next year’s tournament.

PR Case Study


PR Case Study: Palm PR - Love at first bite

Discover how Palm PR helped Choc on Choc to promote its range of layered chocolates by tying in the company’s products with Prince Harry and Meghan Markle’s wedding.

Account wins


Havana Club has appointed Impero as its strategic and creative partner. The agency will look to position the rum brand to reflect a Cuban street-culture vibe.

Investment group Floreat has appointed MRM to support the company’s growth using both traditional and new media channels.

Art venue the Saatchi Gallery and Costwold destination Feldon Valley have appointed Triggerfish Communications to raise awareness of their offerings.

Not-for-profit and voluntary jobs site CharityJobs has appointed Engine to create a comms campaign to encourage workers to seek employment in the non-profit sector.

Vegan food subscription brand Pure & Hearty has selected Radioactive PR to handle its September launch and build the brand following its launch.

The Lifestyle Agency has announced a number of new account wins. It will handle PR for fitness studio brand Core Collective as it looks to launch two new sites later this year. The agency will also provide PR support for Aurelio Hotel & Chalet, Chalet Mimi and Walser Chalets, promoting the venues in the UK ahead of the winter ski season.

Child PR has won accounts working with four central London hotel brands: The Courthouse Hotel Soho, The Courthouse Hotel Shoreditch, The Washington in Kensington and The Bentley in Mayfair.

Cuckooz Nest, the co-working space which features a nursery, has appointed Hustle and Fox to handle its PR.

Pukka Pies has renewed its contract with Kazoo, with the agency adding trade media relations and corporate profiling to its remit.

Futurebuild Events has reappointed Tangerine to provide strategic comms support and consultancy as it looks to promote Futurebuild 2019.

Sports drink brand NOCCO has appointed EMERGE to help position it as the go-to drink in an expanded market.

Compass Box Whisky has selected LDR Creative to promote its new global bartender competition; The Circle.

People news


Phil Borge-Slavnich

Eulogy has appointed Phil Borge-Slavnich to the role of managing director. He was previously the director of the agency’s B2B team.

Curzon PR has hired Nick Cook as associate director. Cook will act as an in-house corporate consultant and storyteller with responsibility for crafting strategic narratives for the agency’s clients.

Superdream has appointed two new members to its content team. Michelle Ivins joins as content director, while Jon Perks becomes senior content manager.

The PR Office has hired Matt Owen and Adam Smith as account managers. The agency has also promoted Jonny Garfield from senior account executive to account manager.

Infinite Global Consulting has appointed Vladimir Molico as art director in its brand and creative team.

Agency news


Kwittken has rebranded to KWT Global to reflect its evolution as an integrated agency which delivers a global brand strategy.

Authentic Ibiza PR has created a new division – Authentic PR Islands – which will work with luxury hotels, travel experience groups and global locations. The new division’s first win sees it overseeing the launch of Prana By Atzaro, a superyacht based in Indonesia.

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