Edelman enhances its brand purpose offer with two new hires

Edelman enhances its brand purpose offer with two new hires

Edelman has hired Andrew Wilson as executive director, purpose and Mark McGinn as director, brand and social purpose.

In the newly created roles, the pair will work with brands to develop purpose strategies that build trust, boost commercial growth, create stakeholder value and deliver societal change.

Wilson has 25 years’ experience helping multinational company executives develop strategic approaches to sustainable business growth.

For the past 11 years, he was a director at Corporate Citizenship, a global strategy consultancy specialising in corporate responsibility and sustainability.

McGinn has held senior positions in sustainability marketing and social impact at O2. He was also previously head of international marketing and communications for (RED), helping some of the world’s largest brands fight AIDS.

Ruth Warder, Edelman’s general manager, said: “In a world of shifting societal trust, organisations and brands need to connect better with people in ways that will build resilience, differentiate and contribute to their lives. I’m extremely excited to have Andrew and Mark onboard to help us tackle these challenges for brands.”

Wilson added: “This is a great opportunity to join a company that is setting the agenda in this area – enabling organisations to introduce business transformations that create sustainable and purposeful brands.

“The demand for companies to demonstrate their social, environmental and economic contribution has never been greater. Edelman is ideally placed to lead the way.”

  • Pictured: Andrew Wilson
Related Posts
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Golin wins Dimension Data brief
Dimension Data names Golin as its lead PR agency
IT services company Dimension Data has appointed Golin to showcase its major brand activities and provide it with campaign and press office support in the UK and Ireland. As [...]
PR News in Brief
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]