Muckle Media has appointed Pauline McLaughlin as a director to oversee the launch of its new Glasgow office.
As well as managing the office launch, McLaughlin will lead the agency’s digital and social media offering. She will also work with managing director Nathalie Agnew to grow both income and Muckle’s digital and creative teams.
She was previously director of Equator’s PR and social media division and has almost 20 years of experience in journalism, PR and social media.
McLaughlin said: “I’ve been watching Muckle Media for a few years now and have been impressed, not only with the agency’s growth, but also the creativity and professionalism of the team which has resulted in them punching well above their weight in terms of campaign delivery and award wins.
“Having been in a purely digital environment for the past five years I am looking forward to taking what I’ve learned back to my PR and communication roots and helping Nathalie build a full service offering that competes at the highest level.”
Agnew added: “Pauline’s experience, drive and ambition is a great fit for Muckle Media and I can’t wait to work with her to grow our digital and creative offering in Scotland and beyond.
“Launching in Glasgow has been in our sights for several years so we’re very excited to be opening in Scotland’s largest city. We already have some exciting opportunities from the Glasgow office.”
- Pictured: Nathalie Agnew (left) and Pauline McLaughlin