Louise Robertshaw, London's Air Ambulance

Louise Robertshaw joins London’s Air Ambulance as marcoms director

London’s Air Ambulance, the emergency service’s charity, has appointed Louise Robertshaw as its director of marketing and communications.

Robertshaw was previously head of communications and campaigns at Guide Dogs. She spent nine years developing Guide Dog’s marcoms function, leading its brand strategy and instigating a charity-wide “digital-first” strategy.

London’s Air Ambulance recently merged its marketing and communications functions. Director of marketing and communications is a brand new role designed to focus on strategy and help the charity achieve its goals over the next three years.

“I am really excited to be joining such an inspiring and truly life-saving cause,” said Robertshaw. “We have ambitious plans to double income over the next five years and brand growth is a vital part of the overall strategy to drive donations.”

Jonathan Jenkins, CEO at London’s Air Ambulance, added: “The charity is incredibly excited to welcome Louise to its team.  She has a track record of delivering organisation-wide strategic leadership. And in her last role helped substantially increase fundraising income using her marketing and communications expertise.

“We are looking forward to working with Louise and supporting her in achieving similar results at London’s Air Ambulance.”

Related Posts
PR News in Brief
PR news round-up (15-19 October)
Here’s a round-up of the week’s top PR news, featuring the Comms Revolutionist and PRWeek awards, new account wins for Munch and Stephen Waddington’s new [...]
PR News in Brief
PR news round-up (8-12 October)
Here’s a round-up of the week’s top PR news, featuring Women in PR’s Abbie Sampson on its female speaker list and senior hires at the Department for Work and [...]
PR News in Brief
PR news round-up (1-5 October)
Here’s a round-up of the week’s top PR news, featuring crisis comms analysis from Cision’s Megan Taylor and account wins for Ready10, Milk & Honey and [...]
PR News in Brief
PR news round-up (24-28 September)
Here’s a round-up of the week’s top PR news, featuring PRWeek‘s influencer breakfast, Mark Weiner’s lifetime achievement award and wins for AprilSix [...]