Robertson, who assumed the role of CEO at the agency’s London office earlier this month, will assist the PRCA in its drive to promote the industry as the leading communications discipline.
She said: “As we enter another volatile year for UKplc it is critical that our industry is united in showing strong leadership.
“The opportunity for the public relations industry to be the leading communications discipline is right in front of us and as a member of the PRCA Board I intend to accelerate our progress in this area.”
Francis Ingham, PRCA director general, added: “We are delighted to welcome Jo-ann to the PRCA’s Board of Management. In her new role as CEO she represents a new chapter in Ketchum’s history and also a fresh voice in the PRCA’s drive towards even greater industry representation in 2018 and beyond.”