At the inaugural PRCA Digital Awards last night (5 April), Weber Shandwick and Hope&Glory won multiple awards, and Ketchum’s Stephen Waddington was recognised in the Outstanding Contribution category.
Weber Shandwick won in Best Use of Video in a Campaign and in Best Use of Social Influencers in a Campaign with its ‘#BrutalCut for ActionAid UK’ campaign. It also won Digital Agency of the Year.
Hope&Glory and Virgin Active won Best Digital Marketing Campaign with ‘We’ve got a workout for that…’ and Best Use of a Specific Platform in a Campaign for its ‘#pimpmyprotein: Creating a Cult Fitness Brand’ campaign with STRIPPD.
British Heart Foundation and Metropolitan Police Service were also among the winners, and Grayling’s Ellie Schofield from Grayling was awarded Digital Professional of the Year. PR Moment’s Ben Smith won in the Best Digital Journalist/Blogger category.