Stand Agency briefed to encourage consumers to buy British tomatoes

Stand Agency has been appointed by The British Tomato Growers’ Association to help encourage consumers to buy more British tomatoes.

Stand Agency has been appointed by The British Tomato Growers’ Association to help encourage consumers to buy more British tomatoes.

British Tomato Week will take place from 22 to 28 May

The Association, which represents 90% of British commercial tomato growers, has briefed Stand Agency to get people “talking about tomatoes” and raise awareness of the flavour, health, environmental and economic benefits of eating UK-grown fresh produce.

Activity will peak around British Tomato Week, taking place from 22 to 28 May, and will encourage consumers to, not only eat more tomatoes, but when they do, to make the conscious decision to buy British.

Stand agency says it will also address the “myth” that British-grown tomatoes are only available in the summer months, when, in fact, they are available throughout the year.

Adrian Williams, vice chair of the British Tomato Growers’ Association, said: “As growers, we know there are so many benefits of buying British tomatoes, not least the freshness and taste of our product.

“We wanted an agency that put that at the heart of all their ideas and Stand Agency impressed us with its approach. We look forward to working with them to tell the British tomato story so that in future, consumers actively seek out UK grown varieties.”

Laura Oliphant, co-founder and MD at Stand Agency, added: “We’re a team of passionate foodies, so we couldn’t be more thrilled to be working with the British Tomato Growers’ Association on this campaign. A backdrop of increasing food prices, and an increasing desire to buy local means the time is right to shine a light on the British tomato.”

Related Posts
Halpern to promote Laura Ashley’s 65th anniversary
Halpern to promote Laura Ashley’s 65th anniversary
Home and fashion retailer Laura Ashley has appointed Halpern as its retained PR agency. The agency will support on special projects to help the brand celebrate its 65th [...]
Zeelo selects Diffusion to drive its UK PR
Zeelo selects Diffusion to drive its UK PR
On-demand coach service Zeelo has chosen Diffusion to handle its consumer, corporate and trade PR. A key part of Diffusion’s strategy is to educate consumers about Zeelo’s [...]
Mason Williams to support Abd El Wahab’s UK launch
Mason Williams to promote new London restaurant launch
Middle East restaurant group Ghia Holdings has appointed Mason Williams Communications to manage comms around the launch of its Abd El Wahab Lebanese restaurant in London. The [...]
Brandnation to handle Zwift
Brandnation to handle Zwift Run’s UK PR
Virtual reality training programme Zwift has appointed Brandnation to handle UK PR and comms for its new running platform, Zwift Run, following its global launch. Brandnation [...]
Copyright © 2018 Gorkana