Promote PR wins UK brief for wearable sports tech brand Polar

Polar, a global wearable sports tech brand, has appointed Promote PR to handle its consumer and trade PR, as well as its sports marketing activity, in the UK.

Polar

Polar, which is headquartered in Finland, provides heart rate monitoring, activity trackers and training computers. Its product range includes cycling computers, wearable sports devices and activity trackers, training apps and online services.

Promote PR will provide consumer and trade PR support for the brand, as well as sports marketing work, ahead of a host of new product launches during 2017.

Lucy Johnson, marketing director at Polar, said: “Promote was the obvious choice for us with its breadth of experience in both grassroots and elite sport, coupled with its knowledge and connections across the fitness sector.

“The agency’s passion for sport is evident. It’s no surprise that with over two decades specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”

Sue Anstiss, MD at Promote PR, added: “With triathletes, runners, cyclists and former sports scientists in our team, Polar is understandably a bit of a ‘dream client’ for the agency.

“We’re incredibly proud to add the Polar brand to our portfolio of clients in sport and fitness. We’re already enjoying working with the UK team as we plan for an incredibly exciting year ahead for Polar with a host of new product launches in the pipeline.”

Related Posts
PR News in Brief
PR news round-up (17-21 September)
Here’s a round-up of the week’s top PR news, featuring CisionMeets… The Hook, PRWeek‘s influencer breakfast and wins for Another Word and Radioactive [...]
The Hook: Our original content separates us from other social publishers
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
Opinion: Why PRs must accept responsibility for ethical practice
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Steve Jobs once said that innovation distinguishes between a leader and a follower. Given that Cision is the market leading earned media software provider, it needs to channel [...]