Promote PR wins UK brief for wearable sports tech brand Polar

Polar, a global wearable sports tech brand, has appointed Promote PR to handle its consumer and trade PR, as well as its sports marketing activity, in the UK.


Polar, which is headquartered in Finland, provides heart rate monitoring, activity trackers and training computers. Its product range includes cycling computers, wearable sports devices and activity trackers, training apps and online services.

Promote PR will provide consumer and trade PR support for the brand, as well as sports marketing work, ahead of a host of new product launches during 2017.

Lucy Johnson, marketing director at Polar, said: “Promote was the obvious choice for us with its breadth of experience in both grassroots and elite sport, coupled with its knowledge and connections across the fitness sector.

“The agency’s passion for sport is evident. It’s no surprise that with over two decades specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”

Sue Anstiss, MD at Promote PR, added: “With triathletes, runners, cyclists and former sports scientists in our team, Polar is understandably a bit of a ‘dream client’ for the agency.

“We’re incredibly proud to add the Polar brand to our portfolio of clients in sport and fitness. We’re already enjoying working with the UK team as we plan for an incredibly exciting year ahead for Polar with a host of new product launches in the pipeline.”

Related Posts
Halpern to promote Laura Ashley’s 65th anniversary
Halpern to promote Laura Ashley’s 65th anniversary
Home and fashion retailer Laura Ashley has appointed Halpern as its retained PR agency. The agency will support on special projects to help the brand celebrate its 65th [...]
Zeelo selects Diffusion to drive its UK PR
Zeelo selects Diffusion to drive its UK PR
On-demand coach service Zeelo has chosen Diffusion to handle its consumer, corporate and trade PR. A key part of Diffusion’s strategy is to educate consumers about Zeelo’s [...]
Mason Williams to support Abd El Wahab’s UK launch
Mason Williams to promote new London restaurant launch
Middle East restaurant group Ghia Holdings has appointed Mason Williams Communications to manage comms around the launch of its Abd El Wahab Lebanese restaurant in London. The [...]
Brandnation to handle Zwift
Brandnation to handle Zwift Run’s UK PR
Virtual reality training programme Zwift has appointed Brandnation to handle UK PR and comms for its new running platform, Zwift Run, following its global launch. Brandnation [...]
Copyright © 2018 Gorkana