Finn will harness the developments planned this year by 8 Outdoor and deliver communications activity across national, regional, trade and social media channels.
Cennyd Roberts, CEO at 8 Outdoor, said: “Our appointment of Finn as a specialist communications partner will help advertisers understand the opportunity to engage with consumers across the UK through high quality digital billboards.”
Matt Bourn, partner and director at Finn, added: “Our business is driven by how we reinvent what we do for an increasingly digital world. 8 Outdoor is a disruptor in the marketing landscape; a purely digital, fast-growth media owner with huge ambitions to help advertisers get the very best results from the promise of digital. We are hugely excited to be brought on as part of its talented team.”
Finn created a dedicated media practice set up by Bourn, the former MD of Braben for media, marketing and ad tech businesses, after opening its London office in summer 2016. This latest appointment follows Finn’s appointment by Monster Brands, Fox’s biscuits, Finsbury Food Group, lipivir® and King Content.
Overall Finn provides specialist communications across sectors including consumer, corporate, trade, digital, content and creative.