The Fitzrovia Partnership, the Business Improvement District (BID) representing businesses in London’s West End, has appointed Frank to promote the inaugural Festival of Furniture – a four day event across Tottenham Court Road that will celebrate the area’s interiors scene.
Created by Frank on behalf of the Fitzrovia Partnership, The Festival of Furniture plans to put the spotlight on the retail mix of brands along Tottenham Court Road.
Running from 6 to 9 October, the event will showcase design, interiors and customer exclusives, uniting both international homeware retailers and independent stores along Tottenham Court Road.
Lee Lyons, BID manager for the Fitzrovia Partnership, said: “We are delighted to be partnering with the Frank team on this event. Their passion for, and knowledge of the local area, combined with their experience in delivering creative campaigns has really inspired us and we are excited about putting the very first Festival of Furniture on the map together.”
Graham Goodkind, chairman and founder of Frank, added: “The Festival of Furniture is an exciting initiative and we’re looking forward to helping build it into one of the highlights on the London events calendar.”